The 20th edition of three-day global convention on the media and entertainment industry, FICCI FRAMES 2019, got underway today with Mr. Amit Khare, Secretary, Ministry of Information & Broadcasting, underscoring the need for self-regulation by media and entertainment industry players to allow the industry to grow.
“We have taken the initiative of having a national broadcast policy. One should consider self-regulation and less regulation if we want the system to grow,” he said.
On content generation and enhancement, Mr. Khare stressed the need to encourage co-production as it would bring more countries together and result in greater viewership.
Mr. Uday Shankar, Vice President, FICCI, said, “India is one of the most exciting markets for the Media and Entertainment industry. The great Indian media story has just begun,” and mentioned how the media and entertainment industry and FICCI FRAMES were growing by leaps and bounds.
Mr. Ronnie Screwvala, Chairman & Co Founder, UpGrad, in his ‘Media Mastermind Keynote: An Indian Entrepreneur’s Journey’ said that he had seen the industry and FICCI FRAMES for so many years and was happy to note that business people were at the centre stage of the convention. “The companies of tomorrow need to be more consumer companies and not just media companies. The Media and Entertainment sector cannot just function with passion, we also need leaders, founders and entrepreneurship,” said Mr. Screwvala as he emphasised that media and entertainment industry needs to focus on consumers.
The other speakers who shared their perspectives at the opening session were Mr. Charles H. Rivkin, Chairman & Chief Executive Officer, Motion Picture Association of America and Mr. Gary Knell, Chief Executive Officer, National Geographic Partners.
A ‘FICCI-EY 2019’ report titled ‘A billion screens of opportunity’ on Media and Entertainment was also unveiled along with the law book by Cyril Amarchand Mangaldas and Odisha Film Policy by Dr. Nitin Bhanudas Jawale, Managing Director Odisha Film Development Corporation.
Apart from the second edition of content market, an initiative to bring together content creators and content buyers from across the globe, the highlight of FICCI FRAMES is the fourth edition of ‘Frame Your Idea’, a platform for content producers to meet content idea, story or script owners. The platform provides a unique opportunity to creative minds to pitch their ideas, stories or scripts to leading content producers and production houses like Aamir Khan Productions, Balaji Telefilms, Dharma Productions, Disney Studios, Eros Now, RSVP, Kabir Khan Films, SPE Films India Pvt Ltd., Viacom18 Motion Pictures and Fox Star Studios, to name a few.
The pitching sections are divided into Films, Television, Web Shows and Short Films to make it smoother for the writers to book appointments and to pitch their stories to interested production houses for fruitful tie-ups.