The TATA Group | From Torchbearers to Trailblazers, a short book review

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THE TATA GROUP - COVER PAGE

Indian Bureaucracy Exclusive Book Review | With over 100 companies offering products and services across 150 countries, 700,000 employees contributing a revenue of US$100-billion, the Tata Group is India’s largest and most globalized business conglomerate. The Tata name is known for salt, software, cars, communications, housing and hospitality.

How did they come so far?

How did they groom leadership, delight customers and drive business excellence?

How did they maintain a brand and corporate values that are considered gold standard?

A deep-dive into the Tata universe brings forth hitherto lesser-known facts and insights that have sublimely influenced the world of business. Did you know that:

  • Netaji Subhas Chandra Bose was a union leader at Tata Steel and Mahatma Gandhi worked towards industrial harmony at Tatas that has lasted 90 years?
  • Foremost group companies like TCS, Tata Steel, Tata Motors, and Titan were advised to close-down their businesses at some time of their existence?
  • Post-liberalisation, Tatas created greater shareholder wealth than even Berkshire Hathaway and leading multinationals like Siemens, Mitsubishi and GE?

It also brings you face-to-face with business decisions and outcomes that are most intriguing:

  • Why wasn’t Tata Consultancy Services (TCS) listed during the IT-boom?
  • How did Tata Motors turnaround Jaguar Land Rover (JLR) when Ford Motor Company failed to do so?
  • Why did employees of Taj Hotel Mumbai shield their guests from terrorists’ bullets?
  • How did three successive central governments stall Tatas’ entry into the aviation sector?
  • Why wasn’t the Corus Steel acquisition successful?
  • How did Chief Minister Narendra Modi help Tatas in their journey from Singur to Sanand?

This definitive book tells riveting tales and gives insider accounts of adventure and achievement, conflict and compassion, dilemmas and decisions across twenty-five Tata companies. With over a decade of rigorous research, interviews with 100 senior Tata leaders, and pan-India site visits, this book decodes the Tata principles of business. It’s an exceptional blend of a business biography and a management classic.

ABOUT THE AUTHOR:  Shashank Shah

Dr. Shashank Shah is a thought leader in fields of study at the cusp of corporate strategy and sustainability with over 100 national and international publications to his credit. His research focuses on the pivotal role of corporations in economic and social value creation through visionary leadership, stakeholder-centric decision making and inclusive business strategies. He has been a Visiting Scholar at Harvard Business School, Fellow and project director at Harvard University South Asia Institute, Visiting Scholar at Copenhagen Business School, Editor-in-Chief of Harvard  University Postdoctoral  Editors Association and Consulting Editor at The Business India Group. A recipient of the President of India and Governor’s Gold Medals for excellence in the MBA and M.Phil. programs at Sri Sathya Sai Institute of Higher Learning, and of the AIMS International Outstanding Doctoral Management Student Award at IIM Ahmedabad, his highly acclaimed book Win-Win Corporations was published by Penguin Random House in 2016.

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