PM Modi to Launch Jal Shakti Abhiyan | Catch the Rain” Campaign on the Occasion of World Water Day

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Catch the Rain” Campaign
Catch the Rain” Campaign

PIB News Update: Prime Minister Shri Narendra Modi will launch the “Jal Shakti Abhiyan (JSA): Catch the Rain (CTR)” campaign on 22nd March 2021 on occasion of World Water Day. The Prime Minister will also address Central & State Government officers of Departments/ Ministries concerned, District Magistrates/ District Collectors/ Deputy Commissioners of districts and Sarpanchs of all Gram Panchayats through video conferencing/Virtual Platform

“Jal Shakti Abhiyan: Catch the Rain” will be taken up in all districts, rural as well as urban areas, of the country with the main theme “Catch the Rain, where it falls, when it falls”. The campaign will be implemented during the period 22nd March, 2021 to 30th November, 2021 – the pre-monsoon and monsoon period in the country. The campaign is being launched as a Jan Andolan to take water conservation at grass-root level through people’s participation to accelerate water conservation across the country. The campaign is intended to nudge the State and all stakeholders to create Rain Water Harvesting Structures (RWHS) suitable to the climatic conditions and sub-soil strata to ensure storage of rainwater, as rains falling in the four/five months of monsoon are the only source of water for most parts of the country.

Gram Sabhas will be held in all Gram Panchayats of each district (except in the poll bound States) to discuss issues related to water conservation after the address by the Hon’ble PM. These Gram Sabhas will also take “Jal Shapath” or Oath for water conservation.

 

Signing of MoA to implement the Ken Betwa Link Project

In the presence of Prime Minister Shri Narendra Modi, the Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh will sign a historic agreement on 22nd March 2021 to implement the Ken Betwa Link Project (KBLP), the first project of the National Perspective Plan for interlinking of rivers, through video conferencing/ virtual platform. This agreement will herald the beginning of inter-state cooperation to implement the vision of Sh. Atal Bihari Vajpayee to carry water from areas that have surplus water to drought prone and water deficit areas through the interlinking of rivers.

The rainfall pattern in India is highly skewed with most of the rainfall happening in about 100 days in a year. Also, due to geographical variations, India has some of the driest and wettest places in the world. Keeping this in view, the National Perspective Plan was prepared by the then Ministry of Irrigation to transfer water from water surplus basins to water-deficit basins.

KBLP involves transfer of water from the Ken to the Betwa River through the construction of Daudhan Dam and a canal linking the two rivers, the Lower Orr Project, Kotha Barrage and Bina Complex Multipurpose Project. The project will provide an annual irrigation of 10.62 lakh ha, drinking water supply to about 62 lakhs people and also generate 103 MW of hydropower.

The Project will be of immense benefit to the water starved region of Bundelkhand, spread across MP and UP, specifically to the districts of Panna, Tikamgarh, Chhatarpur, Sagar, Damoh, Datia, Vidisha, Shivpuri and Raisen of Madhya Pradesh and Banda, Mahoba, Jhansi & Lalitpur of Uttar Pradesh.

This agreement will come after long, consistent efforts on consensus building between the states of Madhya Pradesh and Uttar Pradesh, facilitated by Government of India, and will pave the way for more interlinking of river projects to ensure that scarcity of water does not become an inhibitor for development in the country.

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Saurabh
Saurabh Sinha, Editor of IndianBureaucracy.com, is known for his credible, precise and insightful coverage of governance, civil services and administrative developments in India. Under his leadership, the portal has grown into a trusted national platform for accurate updates, appointments and policy movements within the bureaucratic ecosystem. Saurabh’s strong professional networking and deep understanding of government functioning enable him to present timely, reliable and well-contextualised information to readers across sectors. As a thought-driven editor, he promotes informed dialogue on governance reforms while maintaining high editorial standards. His calm, consistent and detail-oriented approach continues to strengthen the portal’s reputation. इंडियनब्यूरोक्रेसी.कॉम के संपादक सौरभ सिन्हा देश की नौकरशाही, शासन व्यवस्था और प्रशासनिक गतिविधियों की विश्वसनीय तथा संतुलित रिपोर्टिंग के लिए जाने जाते हैं। उनके नेतृत्व में यह पोर्टल नियुक्तियों, नीतिगत बदलावों और प्रशासनिक खबरों का एक भरोसेमंद राष्ट्रीय स्रोत बन चुका है। शासन तंत्र की गहरी समझ और मजबूत पेशेवर नेटवर्क के कारण सौरभ पाठकों को समयबद्ध, सटीक और संदर्भित जानकारी प्रदान करते हैं। एक विचारशील संपादक के रूप में वे सुशासन, पारदर्शिता और सुधारों पर सकारात्मक संवाद को बढ़ावा देते हैं। उनकी शांत, सूक्ष्म और पेशेवर संपादकीय शैली पोर्टल की प्रतिष्ठा को लगातार मजबूत कर रही है।