The India Pavilion at Cannes Film Festival 2019 was inaugurated today by Shri Amit Khare, Secretary, Ministry of Information and Broadcasting. Mr. Jerome Paillard, Executive Director, Marche Du Film, Cannes Film Market; Mr. Prasoon Joshi, Chairman, CBFC and Ms. Rima Das, National Award winning Indian Filmmaker were also present on the occasion.
A special IFFI poster marking its Golden Jubilee Edition was also released, along with a comprehensive Film Guide to showcase the importance of the film ecosystem and government incentives to shoot in India.
In his inaugural address Shri Amit Khare highlighted emerging trends in the Media & Entertainment Industry in India. He spoke about the growing importance of regional cinema in the country; the increasing role of states in giving incentive to shoot films, which is an outcome of the realization of interconnect between films, tourism and economy; and the ever increasing focus on technology like Animation and Virtual Reality. Shri Khare also highlighted the steps taken by the Government to ease shooting films in India through Film Facilitation Office that facilitates Single Window Clearance for film-makers. He also said that the Government is exploring avenues to further incentivize foreign filmmakers to shoot in India.