National Small Industries Corporation Ltd. (NSIC) has launched an ecommerce platform (B2C) for MSMEs.
The portal, MSME Shopping is positioned as a low-cost marketing platform for MSMEs where MSMEs shall be able to sell Retail products as well as Industrial equipment/machineries online.
SMEs worldwide face many challenges: limited capital and lack of access to adequate and timely banking finance, non-availability of suitable technology, small production capacity etc. Apart from manufacturing hindrances, marketing of products is also a big challenge in regime of melting global boundaries, particularly when the domestic retails markets are being flooded with International brands.
The sellers will need to pay Rs. 5000/ and the best part is that the portal doesn’t charge any commission for the sales generated (fulfilment etc is handled by sellers).
The bigger challenge for the platform is to bring retail customers, who are currently being lured by several discounts and offers from Indian ecommerce players.
National Small Industries Corporation Ltd. (NSIC), is an ISO 9001-2008 certified Government of India Enterprise under Ministry of Micro, Small and Medium Enterprises (MSME). NSIC has been working to fulfill its mission of promoting, aiding and fostering the growth of small industries and industry related micro, small and medium enterprises in the country. Over a period of five decades of transition, growth and development, NSIC has proved its strength within the country and abroad by promoting modernization, upgradation of technology, quality consciousness, strengthening linkages with large medium enterprises and enhancing exports – projects and products from small enterprises.
NSIC operates through countrywide network of offices and Technical Centres in the Country. To manage operations in African countries, NSIC operates from its office in Johannesburg, South Africa. In addition, NSIC has set up Training cum Incubation Centre & with a large professional manpower, NSIC provides a package of services as per the needs of MSME sector.
NSIC carries forward its mission to assist small enterprises with a set of specially tailored schemes designed to put them in a competitive and advantageous position. The schemes comprise of facilitating marketing support, credit support, technology support and other support services.