I&B | Doordarshan’s coverage of Republic Day a Global Hit

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That Doordarshan’s broadcast has no parallel when it comes to 360 degree coverage of gigantic events of national importance has been well established multiple times in the past. But DD has outdone itself this time through unprecedented coverage of Republic Day 2022, with never seen images of fly-past by Indian AIR Force in its full glory and much more.

In a sign of changing viewership pattern, Republic Day coverage on YouTube network of DD garnered more views than its TV network, at 2.6 Crore and 2.3 Crore respectively. These figures together indicate the scale of reach of Doordarshan network. This was further exponentially amplified to a total of more than 3.2 Billion Television Viewing Minutes by more than 180 channels across the country which aired these Doordarshan visuals from 9:30 AM in the morning till noon.

Through this historical Republic Day coverage, Doordarshan has also made inroads into global audiences, by registering manifold increase in its global viewership together in more than 140 countries, including US, Canada, Germany, Japan, France, Australia, New Zealand, Saudi Arabia, Pakistan and UAE.

Coverage on Doordarshan was widely appreciated by people from all walks of life in India and abroad.

Some of the Republic Day videos are still trending with multi-million views.

Visual of Marching Contingent – https://www.youtube.com/watch?v=PwmeHNAIouA

Fly-past at Republic Day Parade – https://www.youtube.com/watch?v=3EOYAUykcKk

President Kovind and PM Modi bid farewell to Virat – https://www.youtube.com/watch?v=0-qoGg08j9E

Tableaux of the States – https://www.youtube.com/watch?v=uq5RIoOLryY

Prasar Bharati’s Selfie campaign on Twitter became a hit as many proud Indians across age groups posted their selfies while watching Republic day on Doordarshan.

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Saurabh
Saurabh
Saurabh Sinha, Editor of IndianBureaucracy.com, is known for his credible, precise and insightful coverage of governance, civil services and administrative developments in India. Under his leadership, the portal has grown into a trusted national platform for accurate updates, appointments and policy movements within the bureaucratic ecosystem. Saurabh’s strong professional networking and deep understanding of government functioning enable him to present timely, reliable and well-contextualised information to readers across sectors. As a thought-driven editor, he promotes informed dialogue on governance reforms while maintaining high editorial standards. His calm, consistent and detail-oriented approach continues to strengthen the portal’s reputation. इंडियनब्यूरोक्रेसी.कॉम के संपादक सौरभ सिन्हा देश की नौकरशाही, शासन व्यवस्था और प्रशासनिक गतिविधियों की विश्वसनीय तथा संतुलित रिपोर्टिंग के लिए जाने जाते हैं। उनके नेतृत्व में यह पोर्टल नियुक्तियों, नीतिगत बदलावों और प्रशासनिक खबरों का एक भरोसेमंद राष्ट्रीय स्रोत बन चुका है। शासन तंत्र की गहरी समझ और मजबूत पेशेवर नेटवर्क के कारण सौरभ पाठकों को समयबद्ध, सटीक और संदर्भित जानकारी प्रदान करते हैं। एक विचारशील संपादक के रूप में वे सुशासन, पारदर्शिता और सुधारों पर सकारात्मक संवाद को बढ़ावा देते हैं। उनकी शांत, सूक्ष्म और पेशेवर संपादकीय शैली पोर्टल की प्रतिष्ठा को लगातार मजबूत कर रही है।
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