In a significant move to transcend from B2C to B2B approach for tribal communities, Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) has entered into a strategic partnership with Meesho, Indian Federation of Culinary Associations (IFCA) and Mahatma Gandhi Institute of Rural Industrialization (MGIRI) to facilitate tribal businesses. Memoranda of Understanding (MoU) during the ongoing flagship event ‘Aadi Mahotsav’, held at Major Dhyan Chand National Stadium in the National Capital being from 16 to 24 February 2025, marking a pivotal step in ensuring the implementation of the B2B approach and augmentation of the tribal product market.
The principal objective of the MoU with Meesho is to facilitate the onboarding of tribal products onto their social commerce platform, accompanied by training and capacity-building initiatives for tribal suppliers. Whereas the Indian Federation of Culinary Associations (IFCA) will assist in establishing long-term collaborations with culinary professionals and hotel chains through their technology platform. Furthermore, the Mahatma Gandhi Institute of Rural Industrialization (MGIRI) has partnered with the Tribal Cooperative Marketing Development Federation of India (TRIFED) as the knowledge partner to conduct training and capacity building for artisans.
These MoUs were exchanged by General Managers of TRIFED with Ms Prachi Bhuchar, Head of Public Policy & Government Affairs, Meesho, Chef Manjit Gill, IFCA and Dr. Ashutosh A. Murkute, Director, MGIRI respectively in the presence of Shri Ashish Chatterjee, Managing Director, TRIFED on various aspects leading to social economic development of tribal communities across the country. With this and several other ventures, TRIFED continues further with its efforts to enable the economic welfare of these communities and bring them closer towards mainstream development.
President of India Smt Droupadi Murmu had inaugurated the festival on February 16, 2025 in the august presence of Shri Jual Oram, Union Minister for Tribal Affairs; Shri Durga Das Uikey, MoS Tribal Affairs; Ms. Bansuri Swaraj, Member of Parliament, New Delhi.