The biggest public sector steelmaker to the Nation, Steel Authority of India Limited (SAIL) has been awarded in two categories during the SCOPE Corporate Communications Excellence Awards-2019 for Crisis Communications and Internal Communications. The awards were given during the SCOPE Corporate Communications Awards – 2019 organized at SCOPE Complex on 3rd August at New Delhi. Ms. Sumita Dutta, Executive Director, Corporate Affairs Division, SAIL along with her team, received the awards on behalf of the Company from Former Governor, Sikkim Dr. BP Singh.
SAIL received the award in crisis management category for being a responsible, honest and transparent corporate which earned the trust of media, employees and people. SAIL’s proactive approach during crisis not only helped to maintain its brand image but also established its trustworthiness. The crisis management of SAIL was not only appreciated by media but is also taken as a case study by other public & private sector corporates.
The award in internal communications category was given to the Corporate for its innovative use of various media and for continually strengthening organizational bond with its employees, earning their trust and its efforts to promote employees as the Company’s brand ambassador.