BBBP scheme

BBBB Scheme
BBBB Scheme

The Union Ministry of Women and Child Development has adopted the ‘Digital Guddi-Gudda Board’ as a Best Practice under Beti Bachao Beti Padhao scheme on the occasion of Digital India Week being observed from 1st July to 7th July, 2015. The digital Board has been popularized in the district of Jalgaon, Maharashtra and works as a platform for dissemination of IEC Material on BBBP as well as updating monthly birth statistics.

The Collector and District Magistrate of Jalgaon ,Ms. Rubal Agarwal met the Minister of Women and Child Development, Smt. Maneka Sanjay Gandhi along with MP of Jalgaon, Ms. Raksha Khadse in New Delhi today and demonstrated the working of the Guddi-Gudda Board. The digital board displays audio video material as well as still frames for disseminating information. This Board is being currently displayed at important state offices including that of the Chief Minister, district level offices, Zila Panchayat offices, primary health centers and other public places frequently visited by the common man.

Appreciating the efforts of the District Magistrate, MP from Raver as well as MP from Jalgaon , Smt. Maneka Sanjay Gandhi said that the Board is a fine example of digital innovation and best practice connected with the BBBP Scheme. The Minister expressed hope that the Collectors of other districts, specially those identified under BBBP, will also use simple ways based on technology to popularize government schemes for women empowerment. The sharing of such Best Practices will inspire other districts to take similar steps in this direction, she added.

Apart from displaying disaggregated birth statistics, this Board also contains other audio video IEC material related to the Scheme. The Digital Guddi-Gudda Board is an innovation of District Jalgaon in Maharshtra, initiated by its Collector, Ms Rubal Aggarwal with the support of Ms Raksha Khadse, MP, Raver and Mr. A.T. Nana Patil, MP, Jalgaon.

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