Barco, a global leader in professional visualisation and collaboration solutions, has appointed Visual Display Solutions Pvt Ltd. (VDSPL) as the national distribution partner for its ProAV Projector series in India. The tie-up is aimed towards facilitating more robust market and channel penetration for Barco’s projection solutions to meet the rising demand in visitor attractions, museums, theme park, 3D mappings and large venues in the Indian market.
Barco’s diverse range of future proof projection solutions comes equipped with key features for ProAV Projectors such as outstanding laser brightness (up to 40,000 Lumens), exceptional image resolution (up to 4K Ultra High Definition), razor-sharp images, extended light-source life (up to 40,000 hours). Barco projector products deliver maximum installation flexibility, 24/7 useage and true 4K image processing this further underline the technological superiority of Barco’s ProAV Projector series as the best solution for the venue owners & operators in the Indian market.
Visual Display Solutions Pvt Ltd (VDSPL), India’s foremost Value added AV product & solution distributor with its experience, reach, solution selling approach & vertical focus is well placed to take this partnership with Barco to the next level. VDSPL is distributor for key AV technology & solutions companies in India. It has pan India presence with penetration into 50+ cities & over 350+ channel partners.
Speaking on the partnership, Mr. Rajiv Bhalla, Managing Director, Barco Electronic Systems India, said “The demand for projection solutions guaranteeing better performance and enhanced operational efficiency, along with a more immersive end-user experience, is on the up. This market requirement in India is what we aim to fulfil with our cutting-edge ProAV Projector series. With VDSPL as our national distribution partner, we are confident of meeting the growing demand for future-ready projection solutions with our extensive range of world-class offerings”.
Mr. Ramya Chatterjee, Director Sales – Entertainment & Visualization of South Asian Region, added, “Barco is pleased to announce this partnership with Visual Display Solutions as the national distribution partner for its ProAV Projector range. In 2017, Barco in India is going to target customer segments with various user applications including convention centres, hotels, houses of worships, stadiums and arenas, visitor attractions (like Water Fountain etc.), fashion retail, automotive retail, advertising, utilities segment and the 3D mapping space. With this partnership, we shall enhance our geographical & channel reach and cater to the vast unexplored Indian market. We remain committed to offer our world-class technology products to India”.
Mr. Sanjay Dhuria, Director – Visual Display Solution, commented, “We are very excited to partner with Barco. This partnership will add more depth to our product range with innovation-led projection technologies which are not available with any other brands in the industry. With Barco’s wide range of unique projection solutions and technologically superior products, we shall be able to address the requirements for a variety of customers across multiple industry verticals”.
As a global leader and pioneer in the projection and visualisation space, Barco is synonymous with ground-breaking innovation and best-in-class quality. The brand has already set industry benchmarks for image quality and uniformity, colour performance, reliability, and end-user experience on a global stage, and is now looking to consolidate its leadership position in the country with its range of future-ready projection, networked visualisation, and collaboration solutions.
About Barco: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,500 employees worldwide. Barco posted sales of 1.102 billion euro in 2016.