PIB News Update: Union Minister of State for Finance and Corporate Affairs Shri Anurag Singh Thakur launched the six modules of short films of Investor Education & Protection Fund Authority (IEPFA) titled “Hisaab Ki Kitaab” here today,
“Hisaab ki kitab” is a series of 6 short films, developed by CSC eGov as a part of their training tool. There are 6 short films/ modules of 5 minutes duration each. The various modules highlights the importance of budget, saving, importance of Insurance schemes, various social security schemes of the government etc. The modules also interestingly portray the consequences of a common man falling prey to the schemes and how they should protect themselves from Ponzi schemes. These short films will be used by IEPFA and its partnering organisation for Investor Awareness Programs across the country. During the launch a trivia of all the 6 modules was showcased.
Launching the short films, Shri Thakur said that financial inclusion is one of the top-most policy priorities of the Government of India. Financial literacy and education, plays a crucial role in financial inclusion, inclusive growth and sustainable prosperity. In financial inclusion, a number of steps have been taken by the Government. As a result a large, sections of the population have been brought into the formal financial fold. In this context, promoting and deepening financial education would play a very important part in our endeavour to realise our collective potential.
He added that “the mandate of IEPF Authority is to build investor awareness among various stakeholders in the rural and urban areas. Due to digital global community, the urban-rural divide in India is blurring. Yet the behaviour change in the rural populace with respect to investment and long term financial planning needs to be triggered.”
Shri Rajesh Verma, Secretary, Ministry of Corporate Affairs (MCA) and other senior officials attended the virtual launch event.
In his remarks, Shri Verma said that IEPFA has time and again explored innovative methods for dissemination of investor related messages. “I am sure that these short films developed by CSC eGov in interesting format will help the rural populace to understand the importance of basic concepts of Budget, savings, various schemes of the government and of Course, how to save themselves from Ponzi schemes.”
Senior representatives of various partnering organisations of IEPF Authority like the Nehru Yuva Kendra Sangathan, India Post Payment Bank, Indian Institute of Corporate Affairs, ICSI and ICAI attended the virtual event.