Prasar Bharati, India’s Public Service Broadcaster, which controls the premier electronic media organizations All India Radio (AIR) and Doordarshan (DD) is hosting the 59th ABU General Assembly 2022. The theme of this year’s assembly is “Serving the People: Media’s Role in Times of Crisis”. The Conference is being held from 25th to 30th November 2022 at the Hotel Pullman. The event also includes the TV Song festival being held on 27th November’ 2002 in Siri Fort Auditorium.
The ABU (Asia Pacific Broadcasting Union) is a nonprofit, professional association of the broadcasting organizations of Asia and pacific region. Around 300 international delegates from 40 countries representing 50 organizations are participating in the event.
The event coincides with the celebration of the 75th year of the India’s independence “Azadi Ka Amrut Mahotsav”.
Series of the international conferences are planned on the topics ranging from the Programming, Sports, Technical, Women’s Contribution and Participation, Planning and Strategy.
CEO, Prasar Bharati, in his address to the press on 26-11-2022 during the conference at hotel Pullman highlighted the important role the electronic media played during the Covid crisis and the necessity of the Electronic media to keep themselves ready, updated and relevant for the future. Prasar Bharati is set to play a leading role in shaping the policies for taking further the objectives of the ABU.
The Conference is first of its kind in the Broadcasting sector after Covid pandemic and is being held in the physical form. The participants are very excited and are enthusiastically participating in the event. Leading Broadcasting Equipment companies are also showcasing their latest products and services in the conference.
The Conference is expected to strengthen relations with Foreign Broadcasters, particularly from ASEAN countries, thus favoring the Act East Policy of the Government of India.
The Conference will provide opportunities for Broadcasters to interact with each other, discuss the challenges faced by Media industry in general and Public Service Broadcasters in particular.
The Conference will also provide opportunity to India to showcase its rich culture to visiting foreign dignitaries, thus promoting tourism and “Atma Nirbhar Bharat”on the International stage.