Union Minister for Rural Development and Agriculture & Farmers’ Welfare, Shri Shivraj Singh Chouhan, will inaugurate the third edition of Nayi Chetna – Pahal Badlaav Ki, a national campaign against gender-based violence today, on November 25, 2024, at Rang Bhawan Auditorium, All India Radio, Sansad Marg, New Delhi. The Union Minister for Women and Child Development, Smt. Annpurna Devi, will also participate in the event, highlighting a unified government effort to combat gender-based violence.
The month-long campaign, organized by the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) under the Ministry of Rural Development, will span all Indian States and Union Territories until December 23, 2024. The initiative is spearheaded by DAY-NRLM’s extensive Self-Help Group (SHG) network and reflects the ethos of Jan Andolan.
Adopting a “whole-of-government” approach, the campaign involves collaboration among nine Ministries and Departments, including the Ministry of Women and Child Development, Ministry of Health and Family Welfare, Department of School Education and Literacy, Ministry of Home Affairs, Ministry of Panchayati Raj, Ministry of Social Justice and Empowerment, Ministry of Youth Affairs and Sports, Ministry of Information and Broadcasting, and the Department of Justice.
Nayi Chetna seeks to raise awareness and inspire grassroots action against gender-based violence. Since its inception, the campaign has mobilized millions to promote gender equality and women’s empowerment. The first edition engaged 3.5 crore people nationwide with support from multiple ministries, while the second reached 5.5 crore participants across 31 States and Union Territories through over 9 lakh gender-violence awareness activities.
Key objectives of Nayi Chetna 3.0 include creating awareness about all forms of gender-based violence, empowering communities to demand action, ensuring access to support systems, and strengthening local institutions to respond effectively. Its slogan, “Ek Saath, Ek Awaaz, Hinsa Ke Khilaaf,” underscores the campaign’s call for unified action, blending government and societal efforts for maximum impact.