An MoU between Ministry of Rural Development and Amazon Seller Services Private Limited (Amazon) was signed at Krishi Bhawan, New Delhi today in presence of Shri Giriraj Singh – Union Minister of Rural Development and Panchayati Raj Department and Shri Nagandra Nath Sinha, Secretary- Rural Development.
The following members signed and exchanged the MoU:
- Sh. Charanjit Singh, Joint Secretary-RL-1, Ministry of Rural Development
- Sh. Sumit Sahay – Director, IN Marketplace Business, Amazon Seller Services Private Limited
During the course of signing of MoU, Union Minister Shri Giriraj Singh stressed on translating the MoU between MoRD and Amazon to achieve sales on the platform and ensuring that the maximum number of women artisans become ‘lakhpati’. He also suggested that both Amazon and MoRD should identify the challenges with the existing products, their packaging and branding. The Minister also said that the MoU between MoRD and Amazon is a first step and should be followed by regular monitoring of the engagement to ensure results that are envisaged in the MoU.
It is envisaged that this alliance will enable SHG entrepreneurs under NRLM to offer their products to the buyers across India through AmazonSaheli Storefront and help SHG women achieve good price for their varied products.
To further facilitate the marketing of SHGs products, NRLM is creating alliance with Amazon Saheliand both the entities signed a non-Financial MoU to offer SHG women the Storefront of Amazon Saheli. This will open new platform for making SHG products available to all Indian buyers at Amazon.