Lot more families heading for holidays for coming week-ends: ASSOCHAM

As the Independence Day extends the coming week-end and then the next week would have Raksha Bandhan holiday in lot of work places, the families are heading for short holidays in and around metro cities in far more numbers than the comparable period last year around August 15, an ASSOCHAM quick survey has pointed out.

As many 42% more of short duration domestic travellers would be driving or flying for leisure during this weekend than the same period in 2015, the survey found. Many Indians are travelling during the long weekend from August 13 to on 18 within the country. Working couples in metros flee taking advantage of the two public holidays for Independence Day (August 15) and Raksha Bandhan (August 18) in the same week. Almost half of the employees have applied for 2-3 casual leaves or restricted holidays to make it an extended holiday, the ASSOCHAM said.

The Associated Chamber of Commerce and industry of India (ASSOCHAM) carried out the survey in major cities like Delhi, Mumbai, Bangalore, Chennai, Kolkata, Jaipur, Chandigarh, Lucknow and Ahemdabad and interacted with as many as 350 tour operators. The estimates made by the ASSOCHAM are based on feedback received from various tour operators, travel portals, hoteliers.

As per the leading travel agencies and hoteliers, they have received maximum of bookings for traditional picturesque destinations of Jaipur,  Manali, Shimla, Mussorrie, Nainital, Goa and Mount Abu. Tour operators are offering exciting new packages for couples and corporate houses to cash in on the newly developed concept of monsoon tourism.

As per the estimates, about 18-20 lakh travellers are likely to make a voyage to these renowned destinations, according to an ASSOCHAM analysis based on the feedback received from various tour operators and hoteliers in traditional tourist hot spots around these cities.

The weekend starting this Independence Day on gets extended up to Raksha Bandhan on Thursday (August 18) and about 46 per cent of working couples in Delhi-NCR have planned to make it an extended holiday and escape to the nearby tourist destinations,” highlighted the ASSOCHAM survey.

As per the leading travel agencies and hoteliers, they have received maximum of bookings for traditional picturesque destinations of Jaipur,  Manali, Shimla, Mussorrie, Nainital, Goa and Mount Abu. Tour operators are offering exciting new packages for couples and corporate houses to cash in on the newly developed concept of monsoon tourism.

“Domestic travel gets a boost during the short holidays…..Though the required infrastructure needs to be jacked up,” said Mr D.S. Rawat, secretary general of ASSOCHAM.

Destinations like Agra,  Bharatpur bird sanctuary , Dharamshala, Haridwar, Jaipur, Jim Corbett, Landsdowne, Mathura & Vrindavan, Manali, Mussorrie, Nainital, Rishikesh, Shimla, Vaishno Devi and others are amid top weekend getaway destinations, add the Delhi tour operators.

Working couples in Mumbai planning a quick holiday this long weekend in Mahabaleshwar, Khandala, Lonavala and Matheran are some of the leading tour hot spots as tour operators have received maximum bookings in these areas.

Those with hefty pockets are going for a quick holiday to internationally renowned low-cost destinations like Thailand, Mauritius, Malaysia, Hong Kong, Singapore and Dubai, further noted the ASSOCHAM survey.

As per the paper, many hoteliers, travel agent have come up with their attractive offers for domestic routes. As per the findings, there is a rising trend seen wherein the Indian travellers are looking for short but multiple holiday experiences in a year, adds the paper.
Religious tourism is also on a high among travellers this season and the footfall at destinations like Golden temple (Amritsar), Vaishno Devi, Khatu Shayam (Rajasthan), Udaipur, Ashtvinayak and Char Dham is most likely to three-fold this weekend as of the overall bookings 20-25 per cent account for spiritual tourism destinations

The survey revealed that 62% of the respondents preferred hill stations during a long weekend break followed by beaches and historical destination for their weekend getaway. Goa as the most preferred destination for a short holiday followed by Jaipur in Rajasthan and Agra in Uttar Pradesh as the most popular destinations, the survey added.

The concepts such as night camping, trekking, forests trails, camping and rafting, which are best enjoyed during the rains, are fast catching up with young travelers.

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