India Tourism Development Corporation (ITDC) the public sector undertaking under the aegis of Ministry of Tourism, govt of India is participating in the new initiative ‘Paryatan Parv’ announced by Ministry of Tourism under the leadership of Shri Alphons Kannanthanam, Minister of State (Independent charge) for Tourism.
Through the adoption of this initiative, ITDC aims to influence the masses through cultural and tourism events, at its establishments and Hotel properties to promote India as a nation of varied cultures, languages, religions. The activities are being undertaken to highlight major schemes inspired by the spectrum of vision of Tourism Ministry.
India Tourism Development Corporation has launched ‘Down the Memory Lane’ Festival which engulfs the spirit of India and represents it through Food at its Flagship Hotel The Ashok. The festival is a scrumptious gastronomic experience created in the Kitchens of The Ashok by Chefs who live by conquering culinary challenges and making history.
Hotel establishments under ITDC are also partaking actively in spreading the word about ‘Paryatan Parv’ by organising unique food festivals. Hotel Jammu Ashok, Jammu is curating the traditional ‘Dogri Food festival’ to promote influence of ‘Patyatan Parv’ from 10th Oct to 25th Oct 2017. The affluent Lalitha Mahal Palace, Mysore will hold exquisite Karnataka food festival from 18th Oct- 25th Oct 2017. In the City of Temples, Bhuwaneshwar Hotel Kalinga Ashok will hold a luxurious Coastal food festival from 13th Oct – 22nd Oct 2017.
To intensify the awareness of the initiative, Students of ITDC’s Educating Body ‘Ashok Institute of Hospitality and Tourism Management (AIHTM)’ will hold painting competition on “Dekho Apna Desh” for students on 16th Oct, 2017 and AIHTM students would perform a nukkad natak on “Kaushal Bane, Kushal Banaye ” on 13th Oct at Qutub Minar.
About India Tourism Development Corporation
ITDC was incorporated in 1966 with a mandate to develop and expand tourism infrastructure in the country. The Corporation has been moving ahead with consistent efforts on development, growth and world-class services and amenities to its guests. Apart from running Hotels the ITDC has diversified into non-hotel sectors like Ticketing, Tours and Travels, Event Management, Duty Free Shopping, Publicity & Printing Consultancy, Engineering Consultancy, mounting Sound & Light Shows, Hospitality education and skill development– all under one roof.
Know more: www.theashokgroup.com