Ministry of Ayush is promoting Ayush-based diet and lifestyle and is working in convergence with the Ministry of Women and Child Development to realize the ultimate goal of “Suposhit Bharat” (nourished India). Ministry of Ayush has launched a composite nutritional guideline as “Ayush Dietary Advisory for Kuposhan Mukt Bharat” to improve nutritional outcomes in children, pregnant women and lactating mothers with Ayush practices and principles.
Ministry of Ayush has also provided inputs to the Department of Food and Public Distribution in revision of nutritional standards fixed under Schedule II of the National Food Security Act, 2013.Ministry of Ayush is implementing Centrally Sponsored Scheme of National AYUSH Mission (NAM) through State/UT Governments for overall promotion and development of AYUSH systems of medicine.
Under NAM, there is a provision of financial assistance to the State/UT Governments for different activities including operationalization of Ayush Health & Wellness Centres (HWCs). At Ayush HWCs, a holistic wellness model based on principles and practices of AYUSH system of medicine is being established focusing on preventive, promotive, curative, rehabilitative healthcare including promotion of AYUSH in lifestyle.
Further, under AYURVIDYA component of NAM, there is a provision for promotion of healthy lifestyle and integrative diet education encompassing dietary principles from AYUSH System for school children. Also, under AYUSH Gram component of NAM, AYUSH based lifestyles are promoted through behavioral change communication, training of village health workers towards identification and use of local medicinal herbs and provision of AYUSH health services.