I&B | Advisory to General Entertainment channels for promotion of National Helpline Nos

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Ministry of Information and Broadcasting
Ministry of Information and Broadcasting

PIB News Update: Ministry of Information and Broadcasting has today issued advisory to all private General Entertainment (non-news) television channels to promote awareness of the following national helpline numbers by way of a ticker or such appropriate ways as they may consider at periodical intervals, especially during prime time

 

1075 National Helpline No. of Ministry of Health and Family Welfare
1098 Child Helpline No. of Ministry of Women and Child Development
14567 Senior  Citizens  Helpline  of the Ministry             of Social Justice and

Empowerment

(NCT Delhi, Karnataka, Madhya Pradesh, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh and Uttarakhand)

08046110007 Helpline No. of NIMHANS for psychological support
14443 AYUSH Covid-19 Counselling Helpline
9013151515 MyGovWhatsApp Helpdesk

 

These National helpline numbers were created and propagated by the Government for the benefit of the citizens.

The advisory has highlighted that over the last several months, the Government has created awareness through various instrumentalities and media platforms, including print, TV, Radio, social media, etc. for creating awareness on the three critical issues – COVID treatment protocol, COVID appropriate behavior and Vaccination.

The advisory credits private TV channels for having played an important role in supplementing the efforts of the Government in fighting this epidemic by creating awareness and informing people about the aforementioned three issues. It has urged that in order to further this cause, the private TV general entertainment (non-news) channels are advised to promote awareness of the four national level helpline nos.

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Saurabh
Saurabh Sinha, Editor of IndianBureaucracy.com, is known for his credible, precise and insightful coverage of governance, civil services and administrative developments in India. Under his leadership, the portal has grown into a trusted national platform for accurate updates, appointments and policy movements within the bureaucratic ecosystem. Saurabh’s strong professional networking and deep understanding of government functioning enable him to present timely, reliable and well-contextualised information to readers across sectors. As a thought-driven editor, he promotes informed dialogue on governance reforms while maintaining high editorial standards. His calm, consistent and detail-oriented approach continues to strengthen the portal’s reputation. इंडियनब्यूरोक्रेसी.कॉम के संपादक सौरभ सिन्हा देश की नौकरशाही, शासन व्यवस्था और प्रशासनिक गतिविधियों की विश्वसनीय तथा संतुलित रिपोर्टिंग के लिए जाने जाते हैं। उनके नेतृत्व में यह पोर्टल नियुक्तियों, नीतिगत बदलावों और प्रशासनिक खबरों का एक भरोसेमंद राष्ट्रीय स्रोत बन चुका है। शासन तंत्र की गहरी समझ और मजबूत पेशेवर नेटवर्क के कारण सौरभ पाठकों को समयबद्ध, सटीक और संदर्भित जानकारी प्रदान करते हैं। एक विचारशील संपादक के रूप में वे सुशासन, पारदर्शिता और सुधारों पर सकारात्मक संवाद को बढ़ावा देते हैं। उनकी शांत, सूक्ष्म और पेशेवर संपादकीय शैली पोर्टल की प्रतिष्ठा को लगातार मजबूत कर रही है।