Category Archives: Case Studies

Power of empathy in Product Development

The power of empathy in product development

Summary:What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women?

This was the task that marketing professors Kelly Herd (University of Connecticut)

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Climate change may make the Arctic tundra a drier landscape says study

Climate change may make the Arctic tundra a drier landscape

Summary:With climate change, the Arctic tundra is likely to become drier. Lakes may shrink in size and smaller lakes may even disappear according to a new study. In western Greenland, Kangerlussuaq experienced a 28% decrease in the number of smaller lakes (those less than 10,000 square meters) and a 20% decrease in total area from 1969 to 2017. Many of the lakes… Read More

Gas vs electric | Fuel choice affects efforts to achieve low-energy and low-impact homes

Fuel choice affects efforts to achieve low-energy and low-impact homes

Summary:If you want to make your home as energy-efficient and green as possible, should you use gas or electric for your heating and cooling needs?

If you want to make your home as energy-efficient and green as possible, should you use gas or electric for your heating and cooling needs? Gas is the more eco-friendly option — for now — for an energy-efficient… Read More

Study finds Melting small glaciers could add 10 inches to sea levels, that is almost a feet

Melting small glaciers could add 10 inches

Summary:A new review of glacier research data paints a picture of a future planet with a lot less ice and a lot more water.

A new review of glacier research data paints a picture of a future planet with a lot less ice and a lot more water. Glaciers worldwide are projected to lose anywhere from 18% to 36% of their mass by 2100, resulting in almost 10 inches of sea level … Read More

New strategy for preventing holiday weight gain finds takers

New strategy for preventing holiday weight gain finds takers

Summary:To avoid putting on extra pounds at the holidays, researchers have found that US adults who engage in daily self-weighing can prevent holiday weight gain.

To avoid putting on extra pounds at the holidays, researchers have found that U.S. adults who engage in daily self-weighing can prevent holiday weight gain, according to a new study to be published… Read More

Data science helping engineers discover new materials for solar cells & LEDs

Data science helps engineers discover new materials for solar cells and LEDs

Summary:Engineers have developed a high-throughput computational method to design new materials for next generation solar cells and LEDs. Their approach generated 13 new material candidates for solar cells and 23 new candidates for LEDs.

Engineers at the University of California San Diego have developed a high-throughput computational method to design… Read More

Soft & social robot brings coziness to homes and classrooms finds study

Soft, social robot brings coziness to homes, and classrooms

Summary:A new social robot that can be customized with handcrafted material, such as wood and wool, brings simplicity and fun to home robotics — and will soon be used to help teach math to fourth graders.

A new social robot that can be customized with handcrafted material, such as wood and wool, brings simplicity and fun to home robotics — and will… Read More

Study finds that Healthily eating at work matters

Study finds that Healthily eating at work matters

Summary:A new study has demonstrated that employees at a large urban hospital who purchased the least healthy food in its cafeteria were more likely to have an unhealthy diet outside of work, be overweight and/or obese, and have risk factors for diabetes and cardiovascular disease, compared to employees who made healthier purchases.

A new study in the AmericanRead More

Scientists break record for highest-temperature superconductor

Scientists break record

Summary:An international research team of scientists has discovered superconductivity — the ability to conduct electricity perfectly — at the highest temperatures ever recorded.

University of Chicago scientists are part of an international research team that has discovered superconductivity — the ability to conduct electricity… Read More

Chimpanzees adapting to living outside protected areas

Chimpanzees adapting to living outside protected areas

Summary:Research carried out into the impact of changes to chimpanzee habitats found they have adapted to human developments in a number of ways — including learning how to cross roads safely and the best times to visit human habitats — but their survival is still threatened.

Research carried out into the impact of changes to chimpanzee habitats… Read More

New study confirms that Global temperature change attributable to external factors

Global temperature change

Summary:Researchers have confirmed that human activity and other external factors are responsible for the rise in global temperature.

Researchers at the University of Oxford have confirmed that human activity and other external factors are responsible for the rise in global temperature. While this has been the consensus of the scientific community for… Read More