The 1st Meeting of the Board of Governors (BoG) of Mera Yuva Bharat (MY Bharat) and other signing members was convened on 2nd November 2023, marking a significant step in the organization’s mission to empower youth across India.
Key Points of Discussions were as under:
- Enhancing Registration on MY Bharat Portal: The Board of Governors deliberated on strategies to bolster registration on the MY Bharat portal. This includes exploring both digital and Phygital (physical-digital hybrid) campaign modes to engage with a broader audience.
- Attracting Youth Engagement: The board brainstormed innovative ideas to capture the attention of the youth and encourage their active participation on the portal. Strategies for outreach and engagement were discussed to make the platform appealing to young users.
- Roadmap for Sustainability: The meeting addressed the long-term sustainability of the MY Bharat portal, aiming to ensure it remains interesting and valuable for the youth. It was discussed to formulate a roadmap on how to continuously enhance and evolve the platform so that it creates that would allow youth to network with each other and also potential mentors.
Notable Insights and Comments:
- Sh. Tejasvi Surya, MP, emphasized the importance of effectively communicating the benefits available to the youth through the portal. He suggested the creation of a youth cohort and the implementation of a common program to attract and engage more young users.
- Sh. Pallabh Lochan Das, MP, extended his congratulations to the Ministry of Youth Affairs and Sports for the successful launch of the MY Bharat platform by Prime Minister.
- Shri L. Murugan, MoS, Information & Broadcasting, underlined the significant role the MY Bharat portal will play in realizing India’s vision for 2047. He stressed the importance of involving government machinery, various government agencies, and stakeholders in formulating guidelines to ensure the portal’s success.
In a unanimous decision, the board underscored the Ministry’s focus on content development for the MY Bharat portal, recognizing its pivotal role in engaging and empowering the country’s youth. Mera Yuva BHARAT (MY Bharat) is committed to fostering the growth and development of India’s young population, and the BoG’s first meeting is a milestone in this endeavor. The organization looks forward to a promising future with continuous efforts to engage, educate, and empower the youth of India.