Steel Authority of India Limited (SAIL) has earned well-deserved acclaim by securing an impressive eight national accolades at the 2024 Public Relations Society of India (PRSI) National Awards.
The awards were presented during the 46th All India Public Relations Conference, held in Raipur from December 20 to 22, 2024. SAIL’s achievements spanned a wide array of categories, showcasing its excellence in communication and public relations. Recognitions included the E-Newsletter SAIL Track, the Corporate Film (English), and Best Communication Campaigns (Internal Publics) for the celebration of SAIL Gaurav Diwas. The company’s House Journal (English) SAIL News and Best PR Programme for Promoting Science & Technology in steel plant innovations also garnered honors. Further accolades were achieved for the Best Use of Social Media in a Corporate Campaign for promoting green steel, the Corporate Website, and the Annual Report.
Shri Amarendu Prakash, Chairman of SAIL, commended the recognition, stating, “These awards are a reflection of our unwavering efforts in leveraging communication to elevate SAIL’s image and build robust stakeholder relationships. Effective communication has always been integral to our ethos, and these honors are a testament to our commitment to excellence. As we celebrate this achievement, it motivates us to innovate further and maintain the highest standards in all our communication endeavors.”
This remarkable accomplishment underscores SAIL’s leadership in advancing impactful and innovative communication strategies.