Union Minister of Environment, Forest and Climate Change and Labour and Employment Shri Bhupender Yadav inaugurated Pashmina Certification Centre(PCC) set up in Wildlife Institute of India,Dehradun,Uttarakhand with tagging the first unique ID barcode and issuing the PCC certificate. Shri Yadav said in a boost for Atamnirbhar Bharat the PCC will provide certification for purity of Pashmina products and absence of prohibited fibre for hassle-free movement of the products from India.
Wildlife Institute of India (WII), Dehradun had signed an ‘Memorandum of Understanding (MoU) with the Export Promotion Council for Handicrafts (EPCH), New Delhi, for setting up a ‘Pashmina Testing Facility’ in WII on 05th January 2023. Through this MoU, the EPCH collaborated with WII to establish a Pashmina Certification Center (PCC) for its associated members involved in Pashmina Trade.
In concurrence with the Central Government’s policy, it is a kind of facility based on the Public-Private Partnerships (PPP) model for assisting the Pashmina traders in obtaining authenticity certificates for selling certified and genuine Pashmina products. Under this MoU, the advanced technologies have been housed in a single facility supporting Pashmina test procedures. It is an example of a self-sustaining and revenue-generating facility in a government organization supporting associated exporters and traders on a payment basis. This facility has also generated employment opportunities for budding professionals on the PPP model. This certification will help buyer to procure authenticated and certified Pashmina products. The PCC certification will have national and international importance with the availability of authenticated certification.
PCC in WII will be one focal center to obtain a certificate for seamless trade of Pashmina products, thereby will assist in revenue generation for the country through artisans and traders. Pashmina is a major source of livelihood for the artisan and weaver community of Jammu & Kashmir; hence, this center will also help them to speed up their industry, which was under scrutiny due to the unavailability of such facility and frequent confiscation at the exit point of the country by the Customs due to suspect of potential mixing of prohibited fiber and export a mixed lot of banned wool along with the Pashmina under misleading name and labels. Further, this will discourage the use of prohibited fiber, resulting in Chiru conservation in their habitat.