The Ministry of Tourism engages in a variety of promotional activities to highlight India’s tourism potential and attract inbound tourists from key and emerging markets. These initiatives include participation in major international travel fairs and exhibitions such as the World Travel Market (WTM) in London, Feria Internacional de Turismo (FITUR) in Madrid, International Travel & Hospitality Show (MITT) in Moscow, Asia-Pacific Incentives and Meetings Event (AIME) in Sydney, Internationale Tourismusbörse (ITB) in Berlin, Arabian Travel Market (ATM) in Dubai, and others like IMEX Frankfurt, IFTM Top Resa Paris, Japan Expo, and ITB Asia in Singapore.
To further enhance tourism, the Ministry has launched the Chalo India initiative, encouraging the vast Indian diaspora to act as ambassadors of Incredible India. The program motivates them to bring five non-Indian friends to visit India annually. A dedicated Chalo India portal has been developed for diaspora registration, and under this referral program, the government has announced one lakh gratis e-visas for foreign tourists visiting India.
Additionally, the Ministry unveiled the revamped Incredible India Digital Portal on September 27, 2024. This platform includes the Incredible India Content Hub, a digital repository of high-quality images, films, brochures, and newsletters accessible to global stakeholders such as travel agents and media. The portal aims to be a tourist-centric, one-stop solution to enhance visitor experiences.
Promotional efforts also include inviting social media influencers, tour operators, and opinion leaders to visit India under the Ministry’s Hospitality Programme. These campaigns are conducted in collaboration with State Governments and Indian Missions abroad, including 20 specifically identified Indian Missions.
It is important to note that the Ministry of Tourism does not regulate the rate structures charged by tourism stakeholders.