India is known to have a long heritage of cosmetics, personal care and beauty products. The segment which primarily consists of Cosmetics including Cosmeceuticals, Salons & Spas, Skin & Hair Treatment Clinics/Centres has had consistent growth over the last decade, with increasing shelf space in boutiques, retail stores and emergence of beauty treatment chains across the country. Many multinational brands have entered the Indian market, primarily aided by dedicated support structure and the respective pricing strategies.
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