Environment Minister Launches New Website on Climate Change

Union Minister of Environment, Forest and Climate Change Shri Prakash Javadekar has launched a new website – www.justclimateaction.org. Launching the website in Pune today, Shri Prakash Javadekar said that the website has been created especially for the purpose of putting up India’s stands and efforts till Paris Summit.  “The website includes our Intended Nationally Determined Contributions (INDCs), the appreciation received from the world over and comments on our INDCs”, he added.  Shri Javadekar also said that India has taken firm steps under the leadership of the Prime Minister, Shri Narendra Modi.

The website focuses on bringing transparency to the entire effort. As each stakeholder brings his activity to the fore to take a billion-strong people into confidence, the website and associated social media infrastructure ensures that each citizen in the country becomes a votary for a better future.

The website brings most of its content in the form of videos that can be shared on personal social media channels. Built on a ‘break away and play’ architecture, each page, story or section can be posted/shared by viewers anywhere in the world.

Salient features of our website

• It contains over 300 GB of data in films, reports and pictures. The thrust is to provide rich content in the form of short films to engage the audience and retain their interest in going through all the material presented;
• It hosts clippings from the speeches of the Prime Minister and Environment Minister, outlining the various initiatives to curb climate change;
• Over 30 films on various climate change initiatives undertaken by the government and private sectors have been indexed under seven different heads in the section ‘India’s Initiatives’;
• The aim is to display over 100 films, sourced from various arms of the government and social sector archives in the coming week;
• The website offers an integrated platform to all social media channels such as Facebook, Twitter etc. It contains links to, tracks and displays the social media channels in real time;
• Designed to reach out to the whole of India, the device neutral platform enables browsing from all devices, including mobile phones;
• The INDC documents have been uploaded in full and specialized parts for convenience of users;
• The FAQ section provides comprehensive answers to all questions on India’s stance and initiative, raised by media personnel from across the world till date;
• The site also provides links to activities and initiatives of all ministries related to climate change;
• A coordinated plan with the Ministry of External Affairs is being worked out for joint promotion of the website to all foreign viewers in the run-up to CoP21.

There are six links at the top band of the website. The first link is on India’s INDCs. The link on Science Express takes the visitor to the respective website of the initiative. The reports section currently displays links to 4 reports published by the Ministry and also the Earth Overshoot Report by the Global Footprint Network. The fourth one is a collection of videos on India’s initiatives and goes by the same name. The Event link on the title bar will be a showcase of all the proposed side events at the India Pavilion of CoP21. The Media Centre will act as an integrated resource pool for journalists from around the world. Apart from these, there are links to FAQs, Contact etc.

The modular layout of the homepage will enable showcasing of all the latest news as new boxes on the home page. The moving ticker at the top can also list news as they come in. The current ticker starts with the PM’s message and goes on to show four other messages.

The website is an aggregator of projects of over thirty ministries and agencies that can influence and curb India’s carbon emissions. Designed to be a participative website, it aims to take along the people of the country to a greener future.