Global leader in car infotainment and audio accessories, Blaupunkt has renewed their license agreement for the brand in India. The agreement has been signed between brand holder Global Intellectual Property Development (GIP) and Blaupunkt India Pvt. Ltd. for a tenure of 5 years, with an option of another 5 year extension.
Blaupunkt India will continue to offer and add to the extensive portfolio of car infotainment products and accessories under the brand”s umbrella.
Blaupunkt offers consumers an enhanced driving and in-car experience with their premium range of products: car audio systems, speakers and amplifiers, Bluetooth connectivity products, driver assistance systems, rear seat entertainment, car fresheners and purifiers among other related offerings.
Blaupunkt India, for the next 5 years will target on being one of the top 3 companies in the car infotainment business in India and be the brand of choice for OEM’s for the genuine accessory business and their preferred choice for limited edition s.
Pankaj Jagwani, Director, Blaupunkt India commented, “We are glad to extend the business relationship for Blaupunkt car infotainment business in India. Our strong belief lies in the brand’s core values of quality, innovation, strength, longevity and reliability which is the cornerstone of German engineering, through which we have established the brand in the Indian market through numerous launch events and promotional activities. Being a trusted provider worldwide, our foremost aim is to continue to reinforce consumer confidence, bring international standards and provide unmatched value in India. The plan ahead is to maximize customer experience and further expand our footprint with the existing range and exciting new product launches.”
Andrzej Cebrat, Managing Director, Global Intellectual Property Development (GIP) commented, “We have had a successful partnership with Blaupunkt India over the years and are pleased to continue our association. India is a lucrative market and presents great opportunities for the brand, which has been well received and risen as a leading car infotainment brand among the country’s consumers. We are confident this is going to be a productive partnership and are looking forward to the exciting plans and product launches planned by Blaupunkt India.”
Blaupunkt India operates pan-India through its 45 distributors and 125 service centers.
Blaupunkt has a history of being an infotainment supplier of choice to major OEM’s worldwide. Blaupunkt is one of the world’s most respected brands for audio and sound solutions. It has shaped the industry with a history of innovation since 1923 including the first car radio, first in-car navigation, first Internet radio etc. With Blaupunkt you get products that are German engineered, European designed and of the highest quality standards.
In India, Blaupunkt is one of the leading car infotainment brands for the after-market, and is the preferred brand chosen by major OEM’s as a genuine accessory and their limited edition s.